Prepared to Meet the Moment.
At Omnia Strategies, we partner with leaders to deliver clarity in moments that matter most. Founded by strategist Gail Balascak, we specialize in executive positioning, fractional CMO services and issues management.
With more than 15 years of experience guiding institutions through transformation, crisis and growth, we provide communications solutions that are proactive, agile and grounded in strategy.
Services
Issues Management and Crisis Communications
Omnia’s strategist Gail Balascak specializes in navigating complex communications challenges, including high-risk issues, cultural transformation and organizational crises. From mergers to litigation, she leads with transparency, empathy, and precision—ensuring alignment across leadership and consistent communication to internal and external audiences. In the high-stakes arena of litigation, messaging must be strategic, coordinated and legally sound. Omnia partners closely with legal counsel to manage media inquiries, draft holding statements, prepare spokespeople and safeguard your organization’s reputation.
Mergers and Acquisitions
How do you keep the plane in the air while you rebuild it? Omnia has the unique experience of leading integrated marketing and communications campaigns for multiple higher education and healthcare transactions from letter of intent through definitive agreement to closing and integration.
Executive Positioning and
Thought Leadership
Omnia partners with executives to define their voice and amplify their influence to forward their business objectives. Whether navigating a high-stakes public initiative or building long-term thought leadership, Omnia crafts platforms that elevate credibility and align with institutional values. Services include media coaching, narrative and platform development and public positioning strategies that resonate with key stakeholders.
Fractional CMCO Services
Get executive-level marketing and communications leadership without a full-time hire. As your fractional Chief Marketing and Communications Officer, Gail Balascak provides strategic oversight, team leadership, budget optimization and data-informed campaign direction. Perfect for organizations in transition or growth mode that need seasoned guidance to scale marketing operations, align brand strategy and enhance performance across teams.
Why Clients Choose Omnia
Proven Leadership
Built and led large, multidisciplinary teams through periods of intense change and uncertainty.
Strategic Foresight
Successfully advised senior leaders on brand strategy, campaign design and stakeholder engagement.
Operational Excellence
Reorganized multimillion-dollar budgets and developed high-performance cultures.
Reputation
Management
Directed public messaging during mergers, public health crises and media scrutiny.
Gail Balascak is a seasoned communications strategist known for her ability to translate complexity into clarity. Her approach blends operational rigor with creative messaging to deliver high-impact outcomes. As a former senior communications executive, she has led multimillion-dollar campaigns, advised C-suite leaders during mergers and shaped narratives that have repositioned institutions for growth.
Gail is a relentless problem-solver and trusted advisor who brings insight, strategic thinking and steady leadership to every engagement.
About Gail
Prior to founding Omnia, Gail was the Associate Vice President of Enrollment Management, Marketing and Communications at Saint Joseph’s University leading creative, web, operations and budget for a team of more than 70 professionals. She joined St. Joe’s in August of 2018 and led the development of public relations and social media programs as Director of PR and Media; the University’s COVID-19 communication’s response; communications for a comprehensive campaign launch; and marketing and communications aspects of mergers with USciences and PA College.
At Thomas Jefferson University and Jefferson Health, an academic medical center in Philadelphia, Gail led a team responsible for media relations during a period of numerous M&A transactions. She worked directly with the President and CEO, the leadership team and a nationally recognized public relations firm on building and executing an executive positioning platform resulting in international conference engagement and national press. Prior to Jefferson, she served the nation’s Veterans at VA medical centers around the country through public affairs, community relations and volunteer management.
Gail earned a bachelor’s in English and communications from Cabrini College and a master’s in public communication from American University. She is a trustee of Gladwyne Montessori School and lives in Ardmore, PA with her husband Matthew.